March 21st, 2024, Oakland, CA – Thoughtful Human, the leading provider of empathetic and authentic greeting cards, proudly announces the appointment of Maya Enista Smith as its new President. Smith brings a wealth of experience in social impact and innovation, poised to lead the company into a new era of growth and influence.

With a robust background in leadership roles across various sectors, including non-profits, technology, and social entrepreneurship, Smith's appointment marks a strategic move by Thoughtful Human to reinforce its commitment to compassion, authenticity, and social responsibility.

"Maya's extensive experience in driving meaningful change and her passion for authentic connection couldn’t be more perfectly aligned with our company's vision and values,” said Ali O'Grady, Founder and CEO of Thoughtful Human. “Her energy and enthusiasm for both the written word and social impact are contagious. Paired with her expertise and leadership, she brings limitless potential to Thoughtful Human as we continue to redefine greeting cards and invitations for connection in the face of adversity. "

As President, Smith will spearhead the company's strategic initiatives, focusing on expanding market reach, product innovation, building partnerships across sectors and furthering Thoughtful Human's mission to promote empathy and understanding through heartfelt communication.

“Today, cards go from being my passion to becoming my platform. I believe in the power of cards to build community, and I’ve seen it firsthand. Cards as hope. Cards that bear witness to unspeakable pain, cards that celebrate unexpected joy, cards that honor the brave truths spoken and cards that make me laugh uncontrollably. I believe that taking the time to write words — to yourself and to the people around you — is a lifesaving measure. ” said Maya Enista Smith. "Thoughtful Human stands out as a beacon of authenticity. I am excited to work alongside the talented team at Thoughtful Human to amplify our impact and empower individuals to express themselves genuinely."

Prior to joining Thoughtful Human, Maya Enista Smith served as the Executive Director of Born This Way Foundation, where she led initiatives to support youth mental health and empower young people to create a kinder, braver world. She brings a wealth of expertise in building purpose-driven organizations and driving social change.

About Thoughtful Human:
Founded in 2017, Thoughtful Human has quickly gained recognition for its emotionally resonant greeting cards, designed to reflect the complexity of human emotions and experiences. With a diverse range of designs and messages, Thoughtful Human's cards offer an invitation into authentic conversations around all of life’s most challenging (and celebratory) moments, resonating with consumers seeking genuine connections. Printed on plantable seed paper that grows wildflowers, Thoughtful Human brings sustainable sentiments for real issues to the forefront of the card industry. Thoughtful Human products are now sold nationally in over 1,100 retail locations including Cost Plus World Market, Barnes & Noble, Paper Source, and select Whole Foods Market, Safeway, and Andronico’s locations, as well as online at thoughtfulhuman.co.

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