Unconventional Greeting Card Startup Partners with World Market to Bring Sustainability and Difficult Conversations Mainstream

Retail partnership kickoffs off today nationwide

[Tuesday, October 19th - Oakland, CA] Thoughtful Human®, today announces it’s newest national partnership with World Market (formerly Cost Plus World Market), a specialty retailer of home goods, decor, and gift products. Customers can now shop Thoughtful Human’s line of plantable greeting cards in all 242 World Market locations. 

With sustainability and social impact at the forefront, Thoughtful Human invites customers to re-imagine written communication. Prioritizing honest, vulnerable connections over traditional holiday greetings, the brand aims to spark conversations around challenging subjects like grief, cancer, mental health, addiction, strained relationships, and beyond.

For me, innovation in greeting cards isn’t adding batteries, glitter, or quilling — it’s shifting who and how we are encouraging people to connect," said founder, Ali O'Grady. "It’s an invitation to everyone — from all walks of life — to be honest, to be vulnerable, to say the tough stuff and forge pathways toward connection and healing.”

Amidst broad industry challenges and market volatility, this partnership highlights continued growth for Thoughtful Human, whose products are now available in over 1,100 retail stores throughout the U.S., including national distribution with Barnes & Noble and various zero waste and boutique retailers.

With cards printed on plantable seed paper that grow wildflowers and a plastic-free supply chain, Thoughtful Human shows that sustainability and scale are feasible and effective in forging brand loyalty.

With today’s announcement, World Market will feature 48 Thoughtful Human designs in the check out lane of all stores. Learn more at thoughtfulhuman.co.

About Thoughtful Human

Thoughtful Human® is a quirky greeting card startup on a mission to help people connect and communicate in challenging circumstances. Founded in October 2017 by Bay Area native Ali O’Grady, Thoughtful Human offers unique cards to help people provide continued support around cancer, addiction, depression/grief, strained relationships, parenthood, long distance relationships, employee support, and beyond. Printed on plantable seed paper that grow wildflowers, Thoughtful Human brings sustainable sentiments for real issues to the forefront of the card industry. Thoughtful Human products are now sold at World Market, Barnes & Noble, Paper Source, Whole Foods Market in Northern California, and online at thoughtfulhuman.co. 

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